Home / News Home / LEGENDARY PICTURES ANNOUNCES FAR-REACHING LICENSING DEALS TO SUPPORT SUMMER EVENT FILM PACIFIC RIM 2013-02-08 LEGENDARY PICTURES ANNOUNCES FAR-REACHING LICENSING DEALS TO SUPPORT SUMMER EVENT FILM PACIFIC RIM
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Burbank, CA – February 8, 2013 – Legendary Entertainment announced today wide-reaching licensing partnerships tied to one of the biggest motion picture events of the summer, Warner Bros. Pictures and Legendary Pictures PACIFIC RIM, directed by acclaimed filmmaker Guillermo del Toro. Legendary has secured a strong list of major licensees in all key categories in advance of Toy Fair, February 10-13 in New York. Legendary has also released exclusive images of the toys available now on Facebook.

This broad-range merchandising program includes best-in-class consumer products brands and covers major manufactured goods categories spanning from apparel to board games to Halloween costumes.

“As anticipation mounts for the release of PACIFIC RIM, Legendary Entertainment is committed to collaborating with a world-class lineup of licensing partners that will serve as the foundation for a strong merchandising program,” said Joel Chiodi, Legendary’s EVP of Theatrical Marketing. “The responses from licensees and retailers have been phenomenal as they embrace the unique opportunity that this property presents.”

Legendary’s top-shelf list of leading licensees includes marquee publishing brands, such as the National Entertainment Collectibles Association (NECA), which will supply PACIFIC RIM-branded collectible action figures, model kits, prop replicas, posters, puzzles, board games and apparel worldwide. In the video game category, Legendary has carved an agreement with Jump Games to supply mobile and tablet games globally, as well as with Yukes Company for downloadable console and PC games worldwide. Cryptozoic Entertainment will oversee trading cards and trading-card accessories on a worldwide basis. Titan Books will handle worldwide novel adaptations; Legendary Comics will oversee the worldwide distribution of licensed Graphic Novel adaptations; Insight Editions will be responsible for the global distribution of the “Art Of” book; and Brown Trout Publishers will handle calendars in the U.S., Canada, UK and Australia. Rubies Costumes will manufacture PACIFIC RIM Halloween masks, costumes, animatronics and Halloween décor for the global market and Sideshow Collectibles will supply higher-end museum-quality replicas and statues from the film worldwide.

Please visit the following links to view images on Facebook:

Legendary: http://on.fb.me/ULJEvC

Pacific Rim: http://on.fb.me/ULJRyZ

About PACIFIC RIM

From acclaimed filmmaker Guillermo del Toro, comes the epic sci-fi action adventure Warner Bros. Pictures and Legendary Pictures PACIFIC RIM.

When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse.

Oscar® nominee Guillermo del Toro (PAN’S LABYRINTH) directed PACIFIC RIM from a script by Travis Beacham (CLASH OF THE TITANS). Thomas Tull, Jon Jashni and Mary Parent are the producers, with Callum Greene serving as executive producer. The film stars Charlie Hunnam (TV’s Sons of Anarchy), Idris Elba (THOR), Rinko Kikuchi (THE BROTHERS BLOOM), Charlie Day (HORRIBLE BOSSES), and Ron Perlman (HELLBOY). The ensemble cast also includes Max Martini, Rob Kazinsky, Clifton Collins, Jr., Burn Gorman, Larry Joe Campbell, Diego Klattenhoff and Brad William Henke.

Del Toro’s behind-the-scenes team includes Academy Award®-winning director of photography Guillermo Navarro (PAN’S LABYRINTH), production designer Andrew Neskoromny, editor Peter Amundson, and costume designer Kate Hawley. Slated for release in May 2013, the film is a presentation of Warner Bros. Pictures and Legendary Pictures and will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

About Legendary Entertainment

Legendary Entertainment is a leading media company with film (Legendary Pictures) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to mainstream audiences with a targeted focus on the powerful fandom demographic. Earlier this year Legendary completed an acquisition of Nerdist Industries, the leading pop culture multimedia company. Through complete or joint ownership, Legendary has built a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world's most popular intellectual property. In aggregate, Legendary Pictures-associated productions have realized grosses of more than $7.2 billion worldwide at the box office. Highlights from Legendary’s slate include the Jackie Robinson biopic 42; PACIFIC RIM directed by Guillermo del Toro; SEVENTH SON, directed by Sergei Bodrov; WARCRAFT; Legendary’s upcoming GODZILLA project, based on Toho Company’s famed character; Warren Ellis’ GRAVEL; and MASS EFFECT, based on Electronic Arts’ and BioWare’s hit videogame franchise. Legendary recently announced it will produce Guillermo del Toro’s next feature film, CRIMSON PEAK. Upcoming Legendary releases with partner Warner Bros. include THE HANGOVER PART 3, MAN OF STEEL, JACK THE GIANT SLAYER and 300: RISE OF AN EMPIRE. Previous successful Legendary and Warner Bros. releases include the critically acclaimed INCEPTION ($823 million worldwide), as well as the global blockbusters THE DARK KNIGHT RISES ($1.1 billion worldwide) and THE DARK KNIGHT ($1 billion worldwide), THE HANGOVER PARTS 1 and 2 (over $1 billion worldwide total), CLASH OF THE TITANS ($493 million worldwide), and 300 ($456 million worldwide).




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